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The Elite Recruiter Podcast - Bet on Yourself
Latest Episode: Bet on Yourself: Zaharo Tsekouras on Starting a Recruiting Firm
🎧 The Elite Recruiter Podcast - #10
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In today’s newsletter:
Latest Episode: Bet on Yourself: Zaharo Tsekouras on Starting a Recruiting Firm
Episode from the Vault: Mastering Sales for Recruiters: Insights from Keely Flood
Book Club: The Road Less Stupid
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Bet on Yourself: Zaharo Tsekouras on Starting a Recruiting Firm
Hey Elite Recruiters,
Reflecting on Zaharo Tsekouras's conversation, I’ve pulled out five key pieces of advice that can guide you toward success in this rewarding yet challenging field.
1. Bet on Yourself. This is more than a motivational slogan—it's a actionable strategy. Zaharo emphasized the importance of having faith in your abilities and taking that bold step to start your venture. If you have a vision, trust that you have the skills and perseverance to realize it. Start small if necessary, but start. Analysis paralysis is the enemy of progress.
2. Find Your Niche. One of the recurring themes was the importance of niche specialization. Whether it's a passion, expertise, or something driven by market demand, picking a niche enables you to develop a deeper understanding of the role and market dynamics. Zaharo, for instance, focused on chief of staff roles, leveraging her background and network to carve out a unique space in the recruiting industry.
3. Qualify Your Clients Thoroughly. Zaharo highlighted the critical nature of client qualification. Knowing where your clients are in their hiring process and understanding their exact needs can make or break a recruiting search. Misunderstandings or unaligned expectations often lead to wasted time and potential client dissatisfaction. Solid qualifying processes ensure you deliver value and build trustworthy relationships.
4. Cold Email Effectively. Building business relationships doesn’t mean sending out cookie-cutter emails to every CEO in town. Zaharo shared that tailored cold emails, which provide specific value to the recipient, can significantly increase response rates. This targeted approach not only opens doors but also starts the relationship on a strong, professional footing.
5. Build Your Brand Voice. Whether it’s through LinkedIn, Twitter, or newsletters on Substack, getting your name and expertise out there is essential. Content creation isn’t just about marketing; it's about educating the market and establishing credibility. Zaharo advises developing a content strategy and brand voice that reflects your expertise and passion, creating a flywheel effect that attracts consistent inbound business.
You may face obstacles and uncertainties, but remember that each of these points is a step towards establishing a successful recruiting firm. Zaharo Tsekouras's inspiring journey reminds us that confronting fears and betting on our abilities can lead to astonishing accomplishments. Here’s hoping you find value in these insights and can apply them to your own ventures.
Spotify: Link
Apple Podcast: Link
YouTube: Link
🎧 The Elite Recruiter Podcast Vault
Mastering Sales for Recruiters: Insights from Keely Flood
Spotify: Link
📈TRENDING TOPICS and THINGS I AM CURIOS ABOUT
👀Podcast Guest: I was recently on Talent Takeover Unfiltered talking about How Do You Build a Brand That is Not About You?. Podcast / Youtube
📲Recruiting Tool - Clay is insane and you need to check it out. Its like a super power when it comes to outreach.Clay. (They are going to be part of the AI Recruiting Summit)
🍷 of week - Esprit de Pavie 2014
❓Thought of the week - I think a new role that we will see in recruiting is the Recruiting Engineer. (Still the same thought as last week. I am working on an article on it)
🧠 QUOTE OF THE WEEK
“Time spent on hiring is time well spent.” – Robert Half
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Recruiter Book Club – Each month we focus on a book that will take your recruiting to the next level. The Road Less Stupid by Keith Cunningham
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Join The Recruiter Growth Summit Replays – Missed the Summit. want to catch the action.